FMCG

FMCG Product Registration & Distribution — UAE, GCC, MENA

Food, beverage and hygiene products move fast once approved — the bottleneck is usually labelling compliance and distributor access, not the product itself. We coordinate the equivalent registration and distribution process across the wider GCC and African markets too.

The model, applied to FMCG

Assess & Position → Register & Structure → Build & Activate → Monitor & Report

1

Assess & Position

  • Local market assessment
  • Portfolio and product positioning
2

Register & Structure

  • Dubai Municipality food/consumer product registration
  • ESMA conformity where relevant
  • Distributor mapping
3

Build & Activate

  • Modern trade and retail channel development
  • E-commerce listing
  • Trade promotion strategy
4

Monitor & Report

  • Price and market activity monitoring
  • Reporting and market feedback
Common mistake

Get the product approved, then spend months cold-approaching retailers with no structured trade promotion plan.

Globexpan approach

We coordinate registration and distributor access together, so approval and shelf placement move on the same timeline.

Tell us what you’re bringing into the region.

Share your product and target market. We’ll tell you the fastest realistic way in.

We reply within one business day.